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Monday, December 23, 2024

Pumpkin Spice Craze or Just Plain Crazy?

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Arkansas River Valley Business Directory

By Jack James
It’s official. Fall has fell, or is that fall has fallen? Anyway, it’s autumn! The word autumn is a feeling in itself of warmth and coziness. When I hear autumn, I think of leaves changing colors, football games pecan pie and pumpkins. Yeah, pumpkin everything!
Pumpkin spice latte, pumpkin spice granola, pumpkin spice cheesecake, pumpkin spice muffins, pumpkin spice pancakes, Cheerios, Oreos, yogurt, yogurt pretzels, tea, caramels, ice cream, DOG FOOD! Pumpkin spice chocolates, wine, moonshine and (gasp…) Little Debbie snack cakes!
What is the big deal about pumpkin spice? People go completely nuts about it in the fall. It’s like they have been impatiently waiting all year long for a whiff of the spice. Seriously folks, pumpkin spice is sold every day of the year, you know?
Starbucks has to take a lot of the blame. They have like 8 different lattes with pumpkin spice, or so I hear. (Never been there myself.) It’s hypnosis. Ordinarily sane people get to this time of year and, zombie-like and with empty, staring eyes, mumbling something but without any words spoken drop whatever they are doing and find something with pumpkin spice.
I think it comes down to our memories. It reminds us of sweater season, wrapping up with a warm blanket with someone you love in front of a warm fireplace. Everyone has their favorite mug of a hot beverage of hot chocolate, or now it’s a pumpkin spice latte. It leads us through our memories of happier times. Chocolate. Now that’s a craze that I can get behind!
And that is okay to think of better days. Just don’t get dazed and start dreaming when you are leaving the parking lot of your favorite coffee shop!

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