What began as a personal journey toward better health has grown into a thriving homestead business rooted in natural living and community connection.
Gus and Gina Gustafson have not only found a home in Huntington, but have also established what they describe as the retirement homestead they once only imagined.
For Gina Gustafson, the path to launching GG’s Roots & Remedies started with a search for alternatives. Frustrated with medications that left her feeling worse, she began researching more natural approaches to wellness.
“GG’s Roots & Remedies was created to help people be healthier and feel better,” Gustafson said.
Her research led her into the world of tinctures, salves, and herbal remedies. What started as a personal solution soon caught the attention of others.
“Neighbors began asking me to make them something, and it just grew from there,” she said.
As demand increased, it quickly became clear the business had outgrown the family home. After considering smaller options, the Gustafsons ultimately chose to expand with a new modular building to house the growing operation.
Today, GG’s Roots & Remedies — Rooted in Nature, Made with Intention offers a variety of handcrafted products, along with goods from other local producers.
Among the offerings are fresh baked bread from Jennifer Briley, local raw honey from Yeakley Bee Company, raw milk from the Farmhouse Ranch at Persimmon Hill, Heavenly Blessings goat’s milk products, organic eggs, and more.
The business reflects more than just a marketplace—it represents a collaborative network of local homesteaders.
“This is a community of farm stand operators,” Gustafson said. “We aren’t competing against each other—we want to help one another.”
GG’s Roots & Remedies is located at 811 W. Clay St. in Huntington. More information can also be found on Facebook at:
https://www.facebook.com/profile.php?id=61586642043280
As the homestead continues to grow, the Gustafsons’ effort stands as an example of how small-scale agriculture, natural living, and community partnerships can come together to create something lasting in rural Arkansas.
